Tag Archives: soft power

The Ties That Bind

If there’s one common theme we hear from grifters narrative architects about Russian influence operations, it’s that the object is to “divide” American society in order to weaken it. The proof, we’re told, is in the fact that much of the material put out by Russian soft power organs like RT and Sputnik, as well as the social media content from the St. Petersburg “troll factory,” is aimed at both far-right and far-left audiences. This allegedly means the Russians want to divide society by promoting polarized narratives. I’m sorry to say, but this is bullshit.

This delusion lives on because it is pleasing to certain people among the political class. It speaks to their unrealistic vision of an America where people may disagree on a few core issues, but at heart share much in common. In other words it’s Obama’s “there’s no red or blue America” speech. In reality, America has been very divided for quite some time, and while it may seem like Russian propaganda is aimed at further polarizing society, I’d say it’s more about unifying certain elements more than anything.

Over the past few years, regular readers have noted my increasing concern over red-brown activity, i.e. the coordination, both witting and unwitting, between the far-left and far-right. Historically the far-right has always tried to appropriate concepts from the left and co-opt leftists movements, but since the end of the Cold War certain actors have strove to embrace and advance this convergence for a number of aims. Where Russia is concerned, the neo-fascist Alexander Dugin appears to have made red-brown organizing a conscious strategy, one that has become a pillar of Russian soft power.

In short, Russian influence operations do not, in fact, aim to divide society in other countries, but rather unify certain elements against others. Where it cannot create actual alliances, it aims to get disparate groups to agree on certain talking points even if they may espouse them for different reasons and with different intentions. The fact that the propaganda being put out has polarizing messages is beside the point; it is designed that way simply to find a loyal audience. The main goal, once people of certain political views are hooked, is to turn them toward the Kremlin’s position on certain foreign policy goals.

We see this constantly not only in America but in other countries as well, such as Germany. Whether far-right or far-left, even in those countries where such people are often involved in bloody streetfighting, we see curious uniformity when it comes to certain issues that are near and dear to the Kremlin. Supporting Ukraine is a “proxy war,” brought on by a NATO-inspired “coup.” It matters little whether the person receiving and hopefully regurgitating the message believes that Ukraine has been taken over by neo-Nazis or liberal crypto-Jews; all that matters is that the audience is hostile to Ukrainian independence, identity, and territorial integrity. Similarly, it is irrelevant whether the same person supports Russia’s claims on that country because they identify it with the Soviet Union or as a champion resisting the neoliberal hegemony or because they see it as the last hope for the “white race” and “Western civilization.” What is important to the Kremlin is unity- unity around that key point.

No doubt the best example of this unity is in the case of Syria, where many leftists have so easily bought into the Kremlin/Assadist narrative that they find themselves in bed with literal fascist parties and even neo-Nazi icons such as David Duke. Again, from the Kremlin point of view it is utterly unimportant whether the reason for backing Assad or at least opposing his removal is “anti-imperialism” or the belief that he fights against a “Zionist New World Order.” All that matters is that the talking points are repeated- Bashar al-Assad is the legitimate ruler of Syria. The rebels are either all al Qaeda-linked Salafist jihadists or at least such people would surely dominate any future Syria without Assad.

Of course when it comes to the extreme right and left in many countries, they will often come close to such positions on their own, typically due to reasons inherent in their respective ideologies. But without direction, these groups might not always find their way to positions that benefit the Kremlin’s foreign policy aims. For example, while Russia clearly won the battle for hearts and minds when it comes to neo-Nazis and Ukraine, easily wooing more far-rightists to fight for their pseudo-states in the Donbas than the Ukrainian far-right was able to win to their side, the latter did manage to get some recruits. Were it not for the Russian propaganda machine, the split might have been more even. The same goes for recruitment of the far-left, as many more open-minded leftists around the world were supportive of Maidan for its revolutionary, anti-corruption aspects. Russian propaganda aimed at both ends of the spectrum helps guide disparate, even diametrically opposed sides to the same conclusions on key issues, though they may take different paths.

So in the future let’s put aside the idea that the aim of Russian disinformation is to divide society- our societies are divided and in many cases for very good reasons. After all, we cannot have unity with political groupings or tendencies that seek to strip away the civil rights of others. The key to understanding Russian influence operations (and doubtless those of other countries), is to understand their unifying aim. What are they trying to get disparate political tendencies to agree on, one way or another?

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