Russia Clickbait

So given the fact that today’s Russia news cycle has been dominated by the positively insane interview between RT editor-in-chief Margarita Simonyan and the two suspects in the Salisbury poisoning case, you probably missed the story about Russia targeting the Boy Scouts of America.

“Wait,” you say. “The Russians are trying to ‘hack’ the Boy Scouts?”

Well no. Not yet at least. But they could! And so someone had to write an entire article about it.

Ordinarily when I see one of these articles, I do a CTRL-F and search for the word “Hamilton.” If I get a hit on the so-called Hamilton 68 dashboard, I close the tab, secure in the knowledge that this article is unlikely to offer any real insight. In this case, however, I didn’t do the search. As I scrolled through the article, I saw a bunch of stuff we’ve all been aware of for at least a year now. Yeah, we know Russia has orchestrated information warfare campaigns. We know they target wedge issues. I kept wondering when this article would get to the Boy Scouts. Was there some kind of specific information campaign being aimed at the Scouts?

Nope. The author tells us that due to all the various controversies that have plagued the Boy Scouts for many years now, the Russians might tailor some disinformation campaigns targeting those issues. Seriously- that’s it. The whole article doesn’t get to the actual topic of the headline until the second to last paragraph, which I am quoting here in its entirety.

“In the U.S., the Boy Scouts could be a tempting target for Russians seeking to inflame social discord. Over the past 50 years, the organization has been embroiled in various controversies over social values. The organization has internally – and publicly – debated allowing women to serve in leadership roles, whether to let gay men and boys join and lead scout troops, whether transgender boys could join and, most recently, including girls in Cub Scout and Boy Scout groups.

All of those changes, raising legitimate questions about equality and humanity, involved heated discussions in the scouting community and the wider society. Now imagine that an outside group – one whose only goal was discord – jumped in to deliberately inflame the debate.”

Think about that for a second. No fake Russian Facebook pages about Boy Scout controversies were found. No hacking attempts on their website or computer systems. No fake astroturfed campaigns with Russian links. They literally just thought about an organization that has been at the center of some controversies and said “the Russians could try to make decisive propaganda about this.” They could have written this article about literally dozens of different topics, and more importantly, the article doesn’t deliver on the headline’s promise. This was published on a site which boasts “academic rigor, journalist flair.”

This, folks, is clickbait. Literally anyone can skim the news about past Russian disinfo campaigns, then brainstorm until you find the latest bullshit culture war battle so you can declare that the Russians might target this issue for future disinformation campaigns. Do this often enough and open up a Patreon account, and you might be able to quit your day job.

 

 

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